It was born in Italy in 1982 and is the first private radio to transmit exclusively Italian music. Over the years it has become a sure point of reference for the promotion and support of Italian music.
The most important protagonists of the world of entertainment and Italian music are guests of Radio Italia studios, to tell their stories and to present the news concerning them: albums, music tours, books, films, initiatives ...
It is present on the territory with numerous events, both sporting and musical: it is an official partner of the greatest Italian music tours and present at the Sanremo Festival; produces the Radio Italia Live concert; he is an official partner of the greatest Italian music tours
and present at the Sanremo Festival and the Venice Film Festival; produces the Radio Italia Live concert; is an official partner Official partner of the Italian national football teams: National A, National A female and Under 21.
Advertisement with a timing different duration (approximately between 5" and 60"), inserted into the broadcasting commercials.
The speakers read the advertisement during their own broadcast. The subjects always sound close to the style and tone of the station, as they are a result of a full collaboration between the radio and the client. Positioning is not in the advertising cluster dedicated to the scheduled commercials.
Advertisement recorded by the voices of the radio, outstanding with that unique sound design of the station. Positioning is not in the advertisement cluster dedicated to the scheduled commercials.