GEDI AND ZIFF DAVIS ANNOUNCE MASHABLE ITALY
GEDI Digital, a division of GEDI Gruppo Editoriale, announced a new partnership with global digital media company Ziff Davis to operate Mashable Italy, the Italian edition of the award-winning technology and entertainment digital media brand.
Mashable is passionate about the people, products and innovations that shape our connected lives. For over a decade, Mashable has delivered expert coverage of technology, entertainment and culture to an influential global audience of over 70 million unique visitors. Clever and full of personality, Mashable’s blend of honesty, humour and optimism occupies a unique space in the publishing world.
Mashable Italy is the first non-English edition of Mashable to launch since becoming part of Ziff Davis, a j2 Global company, in 2017. It joins the brand’s growing lineup of international editions, which already includes UK, Australia, Middle East, Southeast Asia and India.
Mashable Italy will focus on current events, social trends, entertainment and technology, with incisive reviews of the latest products and in-depth analysis of digital culture. Featuring the best of Mashable’s global content as well as original content specifically produced for Italian audiences, Mashable Italy will be distributed across major platforms including Facebook, Twitter and Instagram. Its direct and distinctive voice will cater in particular to the millennial audience.
Sara Bertuccioli, previously la Repubblica’s Social Media Editor, will coordinate an editorial team of under-35, mostly female – an exception in the Italian digital news industry. Mashable Italy will be under the editorial responsibility of Andrea Galdi, editor-in-chief of GEDI Visual Newsroom.
Daniele Bianchi, Managing Director of GEDI Digital, said: “With this new project, GEDI reaffirms its commitment to building successful partnerships with major global players. The launch of Mashable Italia also shows GEDI’s willingness to open new ways to serve a younger and more global audience.”
Adam Doree, VP International Partnerships at Ziff Davis, said: “We’re delighted to be working with GEDI, one of Italy’s most respected and reputable media groups, for the launch of Mashable Italy. GEDI has a proven track record with premium global media brands and shares the same values we have for Mashable as it continues its international expansion.